New White Paper: Virtual Test Drive

When you can't get to the car for a test drive, your computer can.

Want to learn more about what experiential marketing is all about, and why it's such a powerful marketing technique? Would you like to see how you can use online video games as a way to remove the things that usually stagger an experiential marketing campaign? Then "Virtual Test Drive" is the free white paper for you!

Virtual Test Drive examines the state of the online gaming community today, and directly compares it to such popular big marketing investments as Super Bowl commercials and full-page newspaper ads.

Why pay big money for thin branding experiences to big markets when you can create rich branding experiences to even bigger markets for the same investment? This paper discusses just how experiential marketing and online video games may be the peanut butter and chocolate of 2007.

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Top 10 Things To Know in 2006 in Interactive

It's not a maze, it's a tiny radio station telling the world where it's located.

You don't have to have an MBA to know that every day there are more things you need to know to stay competitive in advertising and marketing. With so many terms being used, reused, misused, and completely abused, why try to keep up?

Let Kevin filter through all that junk for you.

Check out this year's list of the Top 10 Things To Know in 2005 in Interactive Advertising! This year's list includes some high-tech sounding stuff, as well as some "no-duh" solutions that you probably thought up 20 years ago, but forgot to tell people.

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Advertising 101 - Using Personal Ads as Examples

Sure, it's interesting! But who needs a magnifying glass with a corkscrew?

Getting people to buy your products and services is an art form. You could have the best product on the market, but that doesn't mean people will buy it. You could spend ten times as much money advertising your product, but that doesn't mean anyone will listen.

Great advertising is about being aware of your goods, and making them interesting and compelling.

For example, nothing at the Sharper Image is the best quality anything. You won't find the "best" corkscrew at the Sharper Image. You will, however, probably pay the highest price for it. The reason people shop at that store is because the stuff sold in the Sharper Image is interesting. When you walk in, you get surrounded by interesting stuff, and pretty soon, you're buying something...

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The Top 5 Executions of Creative Tech. in 2005

Yep, we've put together a list of the top 5 executions of creative technology in 2005. There's not one "viral" video or email on the list, either! You'll recognize one or two -- go see if you know all five!

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Understanding Viral

This is a virus. Note how it doesn't look like a video or cartoon.

You hear the term "viral" in advertising all the time it seems. People talk about viral videos, viral web sites, and viral everything.

The thing is, viral is a very specific and incredibly misused term. To help clear the air, this article talks about viral for what it specifically means, and ways to use the "v" word without confusing people.

A virus is a not-complete piece of genetic material that gets into the cells of animals and replicates itself. By itself, it's useless. Once it enters a cell, however, it takes control of that cell, using it to propagate itself.

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It's Only A Little, Fussy TV... Relax

Remember the good 'ole days of wrestling a TV for reception?

Mobile carriers are slowly releasing the ability for folks to watch videos over mobile phones. To some, it seems like Star Trek-level technology. To others, it seems like a ridiculous passing fad.

To those of us here at The Offices of Kevin Glennon, we see it as a powerful communications channel that deserves a bit of attention and respect. Otherwise, it could make you look really, really bad. Your clients ARE GOING TO ASK YOU ABOUT MOBISODES/MOBILE VIDEO, so learn about this now. (Or, when the time comes, hire us. We'll gladly take your money.)

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The RESURGENCE Of Product Placement

Rance Crain, editor and smart guy over at AdAge.com posted an editoral recently talking about product placements, entitled "Why Product Placement Does Not Equal Brand Building."

He made some decent points about how product placement doesn't help build brand. He also made some points with which I had to disagree, but I walked away from the experience with a thought that won't leave my head:

Product placement is only going to grow to be a more popular practice, and do so exponentially...

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Radio Was Good Then, But It's Even Better Now!

You read every day about how interactive spending continues to rise, and at the expense of traditional advertising. Television, radio, and print aren't dying -- they're simply evolving.

In his latest article, Radio Reborn: Embracing Broadcast in an Interactive Way, Kevin shows how radio is like chocolate to the peanut butter that is interactive. In using them together, in very new and useful ways, one can reconnect with the consumers who no longer listen to radio, and open up whole new markets.

Click here to check out Radio Reborn!